Appealing to millennials, Las Vegas gets e-sports arena

by JOHN DAVIDSON | 1st March 2017

“The arena has all the features that a professional sports venue needs: stands, warm-up areas for teams, massive screens for spectators and a broadcast platform for commentators. But what distinguishes this new Las Vegas arena is its dozens of video game consoles. The 15,000-square-foot e-sports venue slated to open Friday will host competitive video game tournaments. It’s part of a trend that the casino industry hopes will attract the millennial crowd, the 15- to 34-year-olds who are becoming majority spenders in today’s economy but aren’t necessarily interested in traditional gambling.”

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